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• Pacific Bell Wireless signed up over 100,000 new customers in Northern California and raised over $2 million through their "Give A Little, Get A Lot" four-month phone promotion in 1999 for Special Olympics Northern California.
  
  
• Commemorative Coke can series of 14.4 million units sold out in three weeks versus 10 week projection.
  
  
• GMC Truck Dealers in Connecticut recorded a 40% increase in sales over the prior year during the month of July.
  
  
• During a six-week promotional tie-in with Special Olympics, Dollar Rent-a-Car posted a 50% increase in their travel agency business.
  
  
• For fifteen years, Proctor and Gamble has conducted an annual Publishers Clearinghouse coupon promotion.

It is no longer about being just loosely associated with a cause or partnering with a nonprofit organization. It is now about integrating the concern and commitment for a cause into a core component of an organization's business strategy.

• Special Olympics has a 95% name recognition.
  
  
• Cause-related marketing is the fastest growing segment in advertising. 

Cone/Roper Cause-Related Trends Report - 1999

• Two thirds of Americans say they would be likely to switch brands or retailers to one associated with a good cause, when price and quality are equal.
  
  
• 8 in 10 Americans prefer that companies commit to a specific cause for a long period of time, rather than focus on many different causes over a shorter period of time.
  
  
• 87% of employees at companies with cause programs feel a stronger sense of loyalty to their employer, versus 67% of those who do not have such a program.
  
  
• Two thirds of Americans agree that cause marketing should be a standard business practice.
  
  
• 8 in 10 Americans report having a more positive image of companies who support a cause they care about.
  
  
• Corporate investment in cause programs jumped 335% from $125 million in 1990 to $544 million in 1998, $630 million projected for 1999 (IEG).
  

• Given a choice of two products, 64% of our constituency and 60 percent of the general public say that they would frequently and almost always choose a product because it is associated with Special Olympics if the products are similar in price and quality.
  
  
• 79% of our constituency and 78% of the general public would be willing to spend a little bit more money to purchase a product or service if they thought it was helping Special Olympics.
  
  
• 72% of our constituency and 68% of the general public felt more positive about a company who supports Special Olympics.